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Navigating Asian Markets
As a part of our mission to bring the UK and Asia closer together, Asia House has produced a series of country guides to give British businesses that are thinking of entering Asia a look at how to do business in selected Asian markets. In this publication, we focus on more than just simple numbers, including expert tips on business culture and stories from British businesses that have succeeded. Eight of Asia's most exciting markets were chosen, including: China, India, Indonesia, Japan, Singapore, South Korea, Thailand and Vietnam.
Each guide presents information on a country alongside details of market and trade opportunities. Asia House has collaborated with trade bodies, associations, and British embassies to provide tips on the business culture of each country to ease early interactions and encourage the building of relationships between Asia and the UK.
Representatives of British businesses who have suceeded in each country have contributed their experiences of entering the market – discussing the opportunities present, regulatory issues encountered, difficulties in travel, and differences in business practices and etiquette.
The first guides were launched in June 2013 - read all about the launch reception and listen to the speeches here.
Read the background and introduction to 'Navigating Asian Markets'
Having trouble viewing these documents online? Download a full version with all 8 guides here.