Asia House Launches Guides to Business in Asia

CEO of Heathrow Colin Matthews

CEO of Heathrow Colin Matthews

Asia House Launches Guides to Business in Asia


Navigating Asian Markets, the Asia House guides to business in China, India, Indonesia, Japan, Singapore, South Korea, Thailand and Vietnam, were launched at a reception on 4 June.

The publications, sponsored by Heathrow, provide a broad economic overview of the markets, policies, travel, and trade opportunities as well as advice on how to do business from respected business and diplomatic experts, and a case study from a successful British business in that country.

On launching the report, Asia House CEO Michael Lawrence said: “We at Asia House often find that companies wanting to move into Asia don’t understand some of the very basics of business etiquette and can therefore fall at the first hurdle.  We want to raise the awareness of the importance of being sensitive to Asian business cultures.”

Listen to Owen’s speech reflecting on the importance of building relationships in Asian markets.

Colin Matthews, CEO of Heathrow, said: “I just wish it had been published 33 years ago, in 1980, when the British company I was working for at that time posted me to work Tokyo. It would have saved me some embarrassing incidents, would have speeded up my successes in the country to no end if I had had it. I didn’t, but you don’t need that sort of experience to know that you can’t do business in Asia via Skype. You need to be there, you need to understand it, you need to live it to some extent.”

Produced to give British businesses that are thinking of entering Asia a look at how to do business in selected Asian markets, Navigating Asian Markets is another way that we are delivering the Asia House mission to bring the UK and Asia closer together.

Asia House has collaborated with trade bodies, associations and British embassies to provide tips on the business culture of each country to ease early interactions and highlight the value of building relationships between Asia and the UK. The importance of face-to-face interaction is a key theme across the eight guides, and is showcased, not only in these tips, but also in the case studies provided.

Representatives of British businesses who have succeeded in each country have contributed their experiences of entering the market – discussing the opportunities present, regulatory issues encountered, difficulties in travel, and differences in business practices and etiquette.
Asia House would like to thank the following contributors to this publication:

Steve Buckley, OCS Group Ltd; Gary Harte, Edwards Korea Ltd; Melvyn Hunt, Novauris; Matthew Lintern, MMR Research Worldwide; Andrew Naylor, Cicero Group; Simon Poole, Pro2; Paul Smith, Harvey Nash Outsourcing; and Simon Taylor, New Look Retailers.
Sir David Brewer, Chairman, and Stephen Phillips, CEO, of the China-Britain Business Council; Mark Canning, Ambassador of the UK to Indonesia, Timor-Leste, and ASEAN; the Lord Davies of Abersoch, Chairman of the UK-ASEAN Business Council; Rt Hon Patricia Hewitt, Chair of the UK India Business Council; Tim Hitchens, Ambassador of the UK to Japan; Simon Landy, Chairman of the British Chamber of Commerce Thailand; Antony Phillipson, High Commissioner of the UK to Singapore; and Scott Wightman, Ambassador of the UK to the Republic of Korea.

Follow the reaction to the guides on twitter #Navig8Asia

Download all eight guides or individual countries here