ASEAN Strategy – Seizing the New Regional Opportunity

ASEAN is an exciting growing market. With high-growth rates, a youthful labour force and a vibrant rising middle class, the region is attracting global attention. But regulatory barriers for conducting international business remain and regional and local players are emerging to compete with foreign incumbents. As the region prepares for the launch of the ASEAN Economic Community (AEC), developing smart regional strategies is ever more relevant for multinationals (MNCs) seeking to reap the benefits of a more integrated market.

This Signature Conference, held in partnership with KPMG, will draw on the findings of the report titled “MNCs in Southeast Asia” which shares take-away points from the CEOs of 10 MNCs in the ASEAN region.  Discussions will look at the commercial implications of further economic integration and how MNCs are shaping their regional strategies in the face of greater competition.

Follow the conference, find out what participants are talking about and join the conversation using the Twitter hashtag #AHASEAN15 @asiahouseuk

Keynote remarks by:

HE Le Luong Minh, Secretary-General of ASEAN for 2013-2017   @ASEAN

Nominated by the Government of Vietnam, HE Le Luong Minh was endorsed by the ASEAN Leaders as ASEAN Secretary-General for 2013-2017. He is the head of the ASEAN Secretariat, responsible for facilitating and monitoring progress in the implementation of ASEAN agreements and decisions. He takes part in meetings of the ASEAN Summit and represents the organisation in external meetings. Prior to assuming this post, he was Vietnam’s Deputy Minister for Foreign Affairs.

Introductory remarks by:

Paul Nichols, Seconded Partner at KPMG Singapore  @KPMG

Paul moved from London to Singapore in March 2014 to oversee key client relationships across Asia Pacific on some of KPMG’s largest multinational accounts. He spends much of his time travelling throughout the region meeting with local colleagues and clients alike, gaining valuable insights for discussion at regional and group level.  Before moving to Singapore Paul spent 18 years with the firm, largely in audit and mainly on the group audits of FTSE 20 companies.

Speakers include:

Jonathan Asherson, Regional Director of ASEAN and Pacific at Rolls-Royce  @rollsroyce

Marjut Hannonen, Adviser at the Directorate General for Trade of the European Commission

Tom Homer, CEO EMEA and Americas at Telstra  @Telstra_Global

Klaus Landhaeusser, Regional Head for External Affairs and Government Relations at Robert Bosch South East Asia   @BoschGlobal 

Noriyuki Sato, Executive Vice President & Executive Coordinator, Mitsui & Co.Europe

Sean Severn, Head of Markets at  KPMG in Thailand, Myanmar & Laos  @KPMG

Vasuki Shastry, Global Head of Public Affairs at Standard Chartered Bank  @StanChart

Min Yih Tan, General Manager for Global Retail & Commercial Strategy at Shell  @Shell

For further information business.policy@asiahouse.co.uk or +44 (0)20 7307 5454.

Read the press release announcing this event here.

The full programme of the event can be seen here.

This event is organised in partnership with: